Adexa Offers the i2 Exchange Program

 It's not often that you generate a 'shock and awe' reaction with a sales and marketing campaign, but Adexa's i2 Exchange Program, inviting i2 customers to exchange their i2 software for Adexa solutions, has clanged through the industry like an iron statue of a deposed dictator, toppling from its pedestal to the pavement below.  Immediately after it was announced (on March 18th) industry analysts, journalists, i2 customers, consultants and even other supply chain vendors made contact with Adexa to provide their comments and reviews.  
 
The i2 Exchange Program was, in part, inspired by the results of a recent study conducted by Nucleus Research.  The study reported that 55% of i2 customers surveyed did not achieve the ROI they were expecting from their i2 implementations.  The study is available online by following this link: www.adexa.com/i2trade-in/thebottomline.pdf.

The exchange program has turned several i2 customers into Adexa sales prospects, and it has resulted in a 300% increase in traffic to the corporate website (www.adexa.com).  Consultants with technology clients were interested in hearing about the impact of Adexa's "gorilla marketing tactics," on sales opportunities, because, they said, their clients were interested in adopting similarly "shocking" campaigns.  Some industry analysts were amused by what they felt was the sheer audacity of going after a former stock market darling, like i2.  And others were complimentary of Adexa for leveraging i2's brand awareness and using it to raise Adexa's profile around the world.

The program has enabled Adexa to promote the differences between itself and i2, and explain how it delivers ROI with supply chain planning and enterprise performance management solutions.  Adexa solutions have always been pragmatic, meaning; they are designed to accomplish specific performance and financial objectives, as opposed to dealing with intergalactic issues that stretch to infinity, and beyond.  You don't have to be a rocket scientist to do the math-ROI happens faster with solutions that have a significantly lower cost of implementation and deliver immediate performance benefits.   

The "awe" side of the exchange program reaction stems from the fact that Adexa did not, in any way, criticize or disparage i2 for failing to meet the ROI expectations of the majority of its customers surveyed by Nucleus Research.   Instead, Adexa offered, almost as a public service, to help disappointed i2 customers achieve the ROI they had been expecting, by trading-in their i2 software for Adexa solutions.  Full details of Adexa's i2 exchange program are available at: www.adexa.com/i2trade-in.